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Gross Margin
"Gross margin" is the ratio of gross profit to net sales, expressed as a percentage. It is calculated by dividing a company's gross profit by its net sales for the same time period, and is useful for analysis because it is a good indication of how profitable a company is. For example, if a company has a 40% gross margin, it can be said that the company retains $0.40 of every dollar of revenue. |